Veritas is a new brand offering premium New Zealand boutique superfoods to the world. The logo portrays a modern, professional and accessible visual identity.
This style provides the lead for the jar labels and business cards, where the brand is augmented with elegant design touches, deluxe print embellishments and a Kiwi slant.
The online store has been built on the widely used and very well supported Shopify platform, giving Veritas the ability to manage the website themselves, with minimal web knowledge. It is accessible to customers in both English and Traditional Chinese, with the option of adding further languages later, to expand their market reach.
Because the online store was launched before printing of the jar labels was complete, this project required shooting images of the plain jars followed by digital composition of the product images, to give a realistic final shot.
PHOTOGRAPHY / PHOTOSHOPPING